At Yougee (hereinafter referred to as the "Platform" or "Yougee"), we treat the protection of our content creators' and brands' personal data with a "trust first" mindset. This notice has been prepared, in accordance with Law No. 6698 on the Protection of Personal Data ("KVKK"), to transparently describe the scope of data we collect as data controller and your related rights.

1. Data Controller Details

Legal name: Aspiyas Teknoloji ve Ticaret Anonim Şirketi
Email: hello@aspiyas.com

2. Data Collected and Categorization

To streamline collaboration between content creators and brands, Yougee processes the following categories of data:

Data category	Types of data collected
Identity data	First and last name
Contact data	Email address, phone number, delivery and billing address.
Content and portfolio	Videos and images you upload to your portfolio, bio text, your areas of expertise, and everything else you publish on your portfolio.
Business data	Brand deals, deliverable records, contract files and text you upload or create on the platform, and contact people.
Social media data (Instagram)	When you connect your Instagram account of your own accord: username, profile details, your post archive and — to the extent Instagram permits — reach metrics and the aggregate age, gender and country distribution of your followers. The identities of your followers are never transferred to us; you can disconnect at any time.
Transaction security	IP address, platform login/logout records, device information.
Financial data	IBAN and invoicing details, subscription payment records, and the income and payment records you enter into the platform.
Performance & social media	Social media usernames, engagement metrics, follower demographics, and areas of expertise.

3. Purposes of Processing

Your personal data is processed for the purposes below to personalize your Yougee experience and operate on a lawful basis:

Smart matching: AI-assisted matching of your physical traits and social performance with brands’ niche campaign needs (for example, a sportswear brand seeking creators within a certain height range for athletes).
Operations: Processing payments, managing logistics (e.g. product shipment), and providing technical support.
Security and audit: Preventing misuse of the Platform and maintaining the highest practicable level of data security.
Legal obligations: Fulfilling retention duties arising from tax law and information technology regulations.

4. Transfers of Personal Data

Your data is shared only where the nature of the service requires it, with:

Brands and business partners: Limited to the information brands need to evaluate you, and only for campaigns you applied to or explicitly approved.
Service providers: Payment systems (e.g. Paddle), cloud storage providers, and logistics companies.
Marketplace partner platforms: When you consent while applying to a partner's campaign in the Marketplace, only your portfolio link, name and niche are passed to that partner. Consent is asked on every application.
Public authorities: Courts and administrative bodies when there is a lawful request.

5. Retention Period

We retain your data for as long as your Yougee account is active and thereafter for statutory retention periods (often up to 10 years for financial records). Data that is no longer needed is periodically deleted or anonymized.

6. Your Rights (KVKK Article 11)

As a Yougee user, you always have the right to:

Learn whether your personal data is being processed,
Request correction of inaccurate or incomplete data (for example your current hair color or address),
Request deletion or destruction of your personal data,
Object to outcomes that are to your detriment where your data is analyzed solely by automated means.

7. Special note: Connecting Instagram

Connecting your Instagram account is entirely optional and the rest of the platform works without it. When you do connect it, only data belonging to your own account is retrieved through Instagram's official API; the identities of your followers are never transferred to us. You can disconnect at any time from the Integrations screen — the retrieved data is deleted when you do.

8. Security and cookies

Yougee uses strong encryption practices to protect your data. We use cookies to deliver a smoother experience. Our cookies focus on technical performance only—they do not care what you ate at your desk.

9. Contact

For any request under the KVKK—or if you want to keep your data close but still have a question—contact us anytime at hello@aspiyas.com.

KVKK Disclosure Notice